Publicity (advertising) has the most leading position in marketing and promotional efforts of any establishment, a process which reflects this cultural and valued rhythm of any community, other than any unrevealed cultural, speculative and psychological inspirations. This study is an attempt to focus on all aspects of the advertising process from an Islamic perspective through an introduction to commercial advertisements, their origin and development, rules and jurisprudential adaptation, elements of advertisement and components of publicity message defining their jurisprudential regulations

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