Date of Award

1-2024

Document Type

Dissertation

Degree Name

Doctor of Business Administration (DBA)

Department

Management

First Advisor

Dr. Hanan Almazrouei

Abstract

This dissertation details a post-pandemic qualitative investigation conducted to understand the impact of hybrid working solutions on reshaping the employee value proposition (EVP) in the health insurance industry of the UAE. The research aims to evaluate how the introduction of modern hybrid working solutions impacts employees in a post-pandemic environment and, in turn, whether this creates a demand for human resources to refocus drivers of the EVP. Traditionally, EVP is referred to as the overall give-and-get in an employment deal; however, the pandemic was an eye-opener for organizations to redefine what it entails. Since hybrid working has become the new norm across the corporate world, this research can be viewed as shedding light on a topical social issue. The consequences of a pandemic are cyclical; therefore, examining those at the receiving end of impacts is warranted. The study follows an interpretive research approach to investigate employee perception, awareness, and assumptions on the transformative organizational shift toward hybrid working and its impact on the employees and the EVP. Although several empirical studies have been conducted concerning remote work and work from home [WFH] in a post-pandemic environment, the author identifies a void in academic qualitative research in investigating the impact hybrid working arrangement has made on the employee way of life (i.e., quality of life and employment relationship) and organizational EVP that is essential for envisioning future talent strategies. Furthermore, the lack of theoretical frameworks to design or reshape the EVP is a crucial limitation identified in the existing literature. Existing academic research does not justify whether hybrid working is a driver or enabler of EVP. As part of the investigation, the research strategy and results of the study are sieved through the theoretical framework developed by the author based on Kurt Lewin’s (1951) Force Field Analysis theory to identify possibilities of triggering negative and positive effects of change. The need to reshape EVP is determined based on the negative impacts of change. Semi-structured interviews and focus groups are utilized to provide qualitative evidence; specifically, data collected from 26 respondents are thematically analyzed using NVivo, and the impact of hybrid working on the EVP is discussed in detail. Finally, the conceptual framework crafted for the EVP gap analysis is aimed at bridging a gap in academic literature and providing guidance for the application of theory in practice.

Arabic Abstract


تأثير اﻟﻌﻤﻞ اﻟﻤﺨﺘﻠﻂ ﻋﻠﻰ ﻧﻤﻂ ﺣﯿﺎة اﻟﻤﻮظﻒ واﻟﺤﺎﺟﺔ إﻟﻰ إﻋﺎدة ﺗﺸﻜﯿﻞ ﻣﻘﺘﺮح ﻗﯿﻤﺔ اﻟﻤﻮظﻒ

ﺗﻌﺮض ھﺬه اﻷطﺮوﺣﺔ ﺗﻔﺎﺻﯿﻞ ﺑﺤﺚ ﻧﻮﻋﻲ ﺑﻌﺪ ﺟﺎﺋﺤﺔ اﻟﻜﻮروﻧﺎ ﺗﻢ إﺟﺮاؤه ﻟﻔﮭﻢ ﺗﺄﺛﯿﺮ ﺣﻠﻮل اﻟﻌﻤﻞ اﻟﻤﺨﺘﻠﻄﺔ ﻋﻠﻰ إﻋﺎدة ﺗﺸﻜﯿﻞ ﻋﺮض ﻗﯿﻤﺔ اﻟﻤﻮظﻒ (EVP) ﻓﻲ ﺻﻨﺎﻋﺔ اﻟﺘﺄﻣﯿﻦ اﻟﺼﺤﻲ ﻓﻲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﯿﺔ اﻟﻤﺘﺤﺪة. اﻟﻐﺮض ﻣﻦ اﻟﺒﺤﺚ ھﻮ ﺗﻘﯿﯿﻢ ﻛﯿﻔﯿﺔ ﺗﺄﺛﯿﺮ إدﺧﺎل ﺣﻠﻮل اﻟﻌﻤﻞ اﻟﻤﺨﺘﻠﻄﺔ اﻟﺤﺪﯾﺜﺔ ﻋﻠﻰ اﻟﻤﻮظﻔﯿﻦ ﻓﻲ ﺑﯿﺌﺔ ﻣﺎ ﺑﻌﺪ اﻟﺠﺎﺋﺤﺔ، وﺑﺎﻟﺘﺎﻟﻲ، ﻣﺎ إذا ﻛﺎن ھﺬا ﯾﺨﻠﻖ طﻠﺒًﺎ ﻋﻠﻰ اﻟﻤﻮارد اﻟﺒﺸﺮﯾﺔ ﻹﻋﺎدة ﺗﺮﻛﯿﺰ ﻣﺤﺮﻛﺎت EVP. ﺗﻘﻠﯿﺪﯾًﺎ، ﯾُﺸﺎر إﻟﻰEVP ﻋﻠﻰ أﻧﮫ اﻷﺧﺬ واﻟﻌﻄﺎء اﻟﺸﺎﻣﻞ ﻓﻲ ﺻﻔﻘﺔ اﻟﺘﻮظﯿﻒ، وﻟﻜﻦ اﻟﺠﺎﺋﺤﺔ ﻛﺎﻧﺖ ﺑﻤﺜﺎﺑﺔ ﻣﻔﺎﺟﺄة ﻟﻠﻤﺆﺳﺴﺎت ﺗﻘﻀﻲ ﺑﺘﻌﺮﯾﻒ الEVP. وﺑﻤﺎ أن اﻟﻌﻤﻞ اﻟﻤﺨﺘﻠﻂ أﺻﺒﺢ ھﻮ اﻟﻤﻌﯿﺎر اﻟﺠﺪﯾﺪ ﻓﻲ ﺟﻤﯿﻊ أﻧﺤﺎء ﻋﺎﻟﻢ اﻟﺸﺮﻛﺎت، ﯾﻤﻜﻦ اﻟﻨﻈﺮ إﻟﻰ ھﺬا اﻟﺒﺤﺚ ﻋﻠﻰ أﻧﮫ ﯾﺴﻠﻂ اﻟﻀﻮء ﻋﻠﻰ ﻗﻀﯿﺔ اﺟﺘﻤﺎﻋﯿﺔ ذات أھﻤﯿﺔ ﻣﻮﺿﻮﻋﯿﺔ. إن ﻋﻮاﻗﺐ اﻟﻮﺑﺎء دورﯾﺔ وﻟﺬﻟﻚ ھﻨﺎك ﻣﺎ ﯾﺒﺮر ﻓﺤﺺ أوﻟﺌﻚ اﻟﺬﯾﻦ ھﻢ ﻓﻲ اﻟﻄﺮف اﻟﻤﺘﻠﻘﻲ ﻟﻠﺘﺄﺛﯿﺮات. ﺗﺘﺒﻊ اﻟﺪراﺳﺔ ﻣﻨﮭﺠًﺎ ﺑﺤﺜﯿًﺎ ﺗﻔﺴﯿﺮﯾًﺎ ﻟﻠﺘﺤﻘﯿﻖ ﻓﻲ إدراك اﻟﻤﻮظﻔﯿﻦ ووﻋﯿﮭﻢ واﻓﺘﺮاﺿﺎﺗﮭﻢ ﺣﻮل اﻟﺘﺤﻮل اﻟﺘﻨﻈﯿﻤﻲ اﻟﺘﺤﻮﯾﻠﻲ ﻧﺤﻮ اﻟﻌﻤﻞ اﻟﻤﺨﺘﻠﻂ وﺗﺄﺛﯿﺮه ﻋﻠﻰ اﻟﻤﻮظﻔﯿﻦ والEVP. ﻋﻠﻰ اﻟﺮﻏﻢ ﻣﻦ إﺟﺮاء اﻟﻌﺪﯾﺪ ﻣﻦ اﻟﺪراﺳﺎت اﻟﺘﺠﺮﯾﺒﯿﺔ ﻓﯿﻤﺎ ﯾﺘﻌﻠﻖ ﺑﺎﻟﻌﻤﻞ ﻋﻦ ﺑﻌﺪ واﻟﻌﻤﻞ ﻣﻦ اﻟﻤﻨﺰل ﻓﻲ ﺑﯿﺌﺔ ﻣﺎ ﺑﻌﺪ اﻟﺠﺎﺋﺤﺔ، إﻻ أن اﻟﺒﺎﺣﺚ ﯾﺤﺪد اﻟﻔﺮاغ ﻓﻲ اﻟﺒﺤﺚ اﻷﻛﺎدﯾﻤﻲ ﻓﻲ اﻟﺘﺤﻘﯿﻖ ﻓﻲ ﺗﺄﺛﯿﺮ ﺗﺮﺗﯿﺒﺎت اﻟﻌﻤﻞ اﻟﮭﺠﯿﻦ ﻋﻠﻰ أﺳﻠﻮب ﺣﯿﺎة اﻟﻤﻮظﻒ ( أي ﺟﻮدة اﻟﺤﯿﺎة واﻟﺘﻮظﯿﻒ) وEVP اﻟﺘﻨﻈﯿﻤﻲ اﻟﺬي ﯾﻌﺪ ﺿﺮورﯾًﺎ ﻟﺘﺼﻮر اﺳﺘﺮاﺗﯿﺠﯿﺎت اﻟﻤﻮاھﺐ اﻟﻤﺴﺘﻘﺒﻠﯿﺔ. وﻋﻼوة ﻋﻠﻰ ذﻟﻚ، ﻓﺈن اﻻﻓﺘﻘﺎر إﻟﻰ اﻷطﺮ اﻟﻨﻈﺮﯾﺔ ﻟﺘﺼﻤﯿﻢ أو إﻋﺎدة ﺗﺸﻜﯿﻞ EVP ھﻮ أﺣﺪ اﻟﻘﯿﻮد اﻟﺮﺋﯿﺴﯿﺔ اﻟﻤﺤﺪدة ﻓﻲ اﻷدﺑﯿﺎت اﻟﻤﻮﺟﻮدة. ﻻ ﺗﺒﺮر اﻷﺑﺤﺎث اﻷﻛﺎدﯾﻤﯿﺔ اﻟﺤﺎﻟﯿﺔ ﻣﺎ إذا ﻛﺎن اﻟﻌﻤﻞ اﻟﻤﺨﺘﻠﻂ ھﻮ اﻟﻤﺤﺮك أو اﻟﺘﻤﻜﯿﻦ ﻟـ EVP. وﻛﺠﺰء ﻣﻦ اﻟﺒﺤﺚ، ﺗﻢ ﻏﺮﺑﻠﺔ اﺳﺘﺮاﺗﯿﺠﯿﺔ اﻟﺒﺤﺚ وﻧﺘﺎﺋﺞ اﻟﺪراﺳﺔ ﻣﻦ ﺧﻼل اﻹطﺎر اﻟﻨﻈﺮي اﻟﺬي وﺿﻌﮫ اﻟﺒﺎﺣﺚ ﺑﻨﺎءً ﻋﻠﻰ ﻧﻈﺮﯾﺔ ﺗﺤﻠﯿﻞ ﻣﺠﺎل اﻟﻘﻮة ﻟﻜﻮرت ﻟﻮﯾﻦ ﻟﺘﺤﺪﯾﺪ اﺣﺘﻤﺎﻻت إﺣﺪاث ﺗﺄﺛﯿﺮات ﺳﻠﺒﯿﺔ وإﯾﺠﺎﺑﯿﺔ ﻟﻠﺘﻐﯿﯿﺮ. ﯾﺘﻢ ﺗﺤﺪﯾﺪ اﻟﺤﺎﺟﺔ إﻟﻰ إﻋﺎدة ﺗﺸﻜﯿﻞEVP ﺑﻨﺎءً ﻋﻠﻰ اﻟﺘﺄﺛﯿﺮات اﻟﺴﻠﺒﯿﺔ ﻟﻠﺘﻐﯿﯿﺮ. ﯾﺘﻢ اﺳﺘﺨﺪام اﻟﻤﻘﺎﺑﻼت ﺷﺒﮫ اﻟﻤﻨﻈﻤﺔ وﻣﺠﻤﻮﻋﺎت اﻟﺘﺮﻛﯿﺰ ﻟﺘﻘﺪﯾﻢ أدﻟﺔ ﻧﻮﻋﯿﺔ؛ ﻋﻠﻰ وﺟﮫ اﻟﺘﺤﺪﯾﺪ، ﯾﺘﻢ ﺗﺤﻠﯿﻞ اﻟﺒﯿﺎﻧﺎت اﻟﺘﻲ ﺗﻢ ﺟﻤﻌﮭﺎ ﻣﻦ 26 ﻣﺸﺎرﻛًﺎ ﺑﺸﻜﻞ ﻣﻮﺿﻮﻋﻲ ﺑﺎﺳﺘﺨﺪام NVivo، وﺗﺘﻢ ﻣﻨﺎﻗﺸﺔ ﺗﺄﺛﯿﺮ اﻟﻌﻤﻞ اﻟﻤﺨﺘﻠﻂ ﻋﻠﻰ EVP ﺑﺎﻟﺘﻔﺼﯿﻞ. وأﺧﯿﺮا، ﻓﺈن اﻹطﺎر اﻟﻔﮭﻤﻲ اﻟﺬي ﺗﻢ إﻋﺪاده ﻟﺘﺤﻠﯿﻞ ﻓﺠﻮة الEVP ﯾﻘﻮم ﺑﺴﺪ اﻟﻔﺠﻮة ﻓﻲ اﻷدﺑﯿﺎت اﻷﻛﺎدﯾﻤﯿﺔ واﻟﺘﻄﺒﯿﻖ اﻟﻨﻈﺮي ﻓﻲ اﻟﻤﻤﺎرﺳﺔ اﻟﻌﻤﻠﯿﺔ.

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