Date of Award
Doctor of Philosophy (PhD)
Badreya Al Jenaibi
This dissertation discusses the intersection of social media, particularly Instagram, Arab writers, and Arab readers in terms of social media effects. It examines the phenomenon of using social media in the literary ecosystem from both a user and producer perspective. The research is based around a theoretical framework of the uses and gratifications theory and the Gatekeeping theory. These theories are used to which understand Arab readers’ choice of platform, motivations, and attitudes. Furthermore, the perspectives of Arab writers are investigated, through the theories, leading to a holistic understanding of the Arab literary ecosystem. The main objective of this dissertation is to explore the current changes in the Arab literary ecosystem in relation to Instagram and identify key challenges facing Arab writers. This study employs a mixed-methods approach, using both quantitative and qualitative methods. Specifically, the parallel convergent method was applied, whereby quantitative and qualitative data collection and analysis were conducted simultaneously. Quantitative data was collected through surveys, answered by 312 and analyzed through SPSS. Additionally, qualitative data was obtained via 30 interviews, and analyzed through thematic analysis. The methodology of the study reflects the dual nature of Instagram. The study suggests that Arab readers are motivated to use Instagram as a medium to consume literature for various, and unique, reasons. In addition, Instagram lends itself to Arab writers, who through their own motivations, are using the platform for their writings. This study sheds light on the Arab literary ecosystem in relation to Instagram. It leads to a big picture understanding of the social media Instagram, and Arab readers and writers.
Faraj Nasib, Afra Atiq Juma, "Social Media Effects: Arab Readers, Writers, and Instagram" (2020). Philosophy Dissertations. 13.