Document Type


Publication Date



Dubai is a metropolitan city that attracts many foreigners due to its growing economy and tourism. When many non-Muslims observe the Islamic culture and lifestyle, they become interested in learning more about the faith. This research focuses on non-Muslims and new Muslims in Dubai and how information about Islam is disseminated to them. It also examines the challenges they encounter when searching for information. Though the researcher employed a mixed-methods approach, this study highlights the quantitative analysis. A total of 541 survey responses were collected from expatriates residing in Dubai, UAE; their demographic profile was analysed, especially in relation to their media use. The research discovered that respondents had limited access to Islamic information and received minimal clarity on Islamic faith. The results also indicated their preferred choice of medium and sources, hence a media model was created covering radio with digital media to broadcast information for specific residents who were interested to learn about Islamic faith.