Date of Award
Master of Science (MS)
Dr. Farag Sallabi
A business model is a plan for the successful operation of a business, identifying the source of revenue, the intended customers, value proposition, key resources, activities, and financing. It describes how organizations create, deliver and capture value. The recent developments in information and communications technology (ICT) disrupted most business models in different industries. The higher education industry is no exception, where it witnessed enormous integration of information and communications technologies. E-learning in higher education has made a tremendous shift in students’ life and raised the expectations of higher education service quality. The main objective of this thesis to develop a disruptive business model with a value proposition that leverages the recent development in the ICT sector and helps reduce educational costs, optimize operations of educational institutions, and provide an increased number of students with access to high-quality educational services. The research work provides a comprehensive literature review on using ICT in higher education and utilizes a well know business model canvas – designed in 2010 by business theorist Osterwalder – to develop a disruptive model of higher education. Two surveys have been conducted in the empirical part of this study. The first one investigates the current application of online technologies in higher education, targeting students, faculty, and parents. The second survey evaluates the students’ reactions to e-learning courses that they had taken. The results of the studies align with the value and technologies proposed by the business model. Hence, the two surveys’ findings prove the validity and the unique potential of the proposed business model. The study reveals that the implementation of the new model might face substantial resistance to change because many teachers, parents, and even students do not perceive online learning as a valid alternative to traditional education. Therefore, institutions of higher education will need to conduct information campaigns to convince students, parents, and employers of the validity of the new model.
Abushawish, Aya Rizik, "DISRUPTIVE BUSSINESS MODEL FOR HIGHER EDUCATION" (2020). Theses. 900.